She doesn’t just create sustainable long term strategies

Karrie Fox has always been at the forefront of developing and executing effective marketing strategies, transforming brands and driving substantial revenue growth.

Her journey is a testament to her strategic acumen, innovative thinking, and leadership skills.

Karrie’s approach to marketing strategy is unified by a few key principles: deep market understanding, data-driven decision-making, and a relentless focus on execution. Whether she was working on digital ecosystems at Hilton or driving app engagement at Travelocity, her strategies were always underpinned by thorough research and a clear understanding of consumer behavior.

At The Richards Group, Karrie managed national advertising campaigns for high-profile clients, honing her skills in navigating complex brand ecosystems and delivering impactful campaigns across diverse industries.

She secured over $10M in revenue for the business development team by aligning client needs with creative solutions. Karrie also led the implementation of new corporate identities, ensuring brand consistency across all touchpoints—crucial for building consumer trust and loyalty.

Her experience laid a strong foundation in brand strategy and execution, vital for crafting a unified brand identity in today’s fragmented media landscape.