Digital Transformation Leader
In the ever-evolving landscape of digital marketing and eCommerce, she's not just keeping pace—she's a force in setting the pace
At Crescent Hotels & Resorts, as Senior Director of Integrated Marketing + Digital Solutions, she leads B2C marketing and project management initiatives that drive measurable results. Crescent is a leading hotel management company, known for managing upscale and luxury properties across the U.S. and Canada, enhancing both operational efficiency and guest experience. Her leadership focuses on innovation and redefining success, not just maintaining the status quo.
111.2%: Enhancements in digital channels drove occupancy index vs. competitive set.
190%: Increased website revenue year-over-year.
353%: SEO optimization boosted visits and generated $900K in revenue year-over-year.
$1.8M: Drove open revenue and 3x visits from email marketing.
68%: Increase in direct bookings and incremental revenue through launching new experiential tools that promote events/activities
At PGA National Resort, her strategic leadership in B2C marketing and project management significantly enhanced brand presence and market positioning. PGA National, a luxury resort in Palm Beach Gardens, Florida, is renowned for its five championship golf courses, including "The Champion" (host of the PGA TOUR’s Honda Classic), and recently underwent major renovations to elevate its guest experience.
Her tenure at Hilton Worldwide exemplifies digital strategy and execution, driving market share and commercial impact across hundreds of hotels. Hilton, one of the largest global hospitality companies, operates a diverse portfolio of brands like Waldorf Astoria, Conrad, and Hilton Hotels & Resorts, with a presence in over 100 countries. In an industry transformed by the digital shift, Karrie not only adapted but led innovative strategies that set new standards.
$25M YOY: Thru New Digital Channel Initiatives
23%: Drove year-over-year revenue increase across a portfolio of 300+ properties.
8%: Developed eCommerce strategies that boosted channel share and revenue by 8% YOY in top markets.
13% YOY: Digital Canada Strategy Growth
100%: Retained all top-performing employees during department reorganization.
80+: Implemented training for 80+ eCommerce team members on new platforms like Tableau, Adobe, Salesforce, and Cisco Telephony Systems.
At Tonic3, she partnered with a UX digital agency to create an augmented reality app that gamified visitor engagement and facilitated business reopenings during a challenging market period. Tonic3 is a digital solutions agency with over 25 years of IT experience, specializing in UX design, app development, and innovative tech solutions for major companies like Disney and Intuit. With offices in Dallas, Buenos Aires, and São Paulo, they focus on humanizing digital interactions to drive business growth.
This is where I come in.
I'm here to ensure your business leads the charge with effective strategy and creativity.
Every company must think like a tech company—not just going online but using technology to enhance operations. Amazon, for example, didn’t just create a website; they revolutionized shopping to be faster, cheaper, and more convenient. Companies leveraging data, automation, and AI will thrive, while those that don’t risk obsolescence.
Technology is now essential for business success. You either evolve or get left behind.
For instance, with Cyber Offers, we’re ready to launch creatively for maximum impact. I’ve seen results firsthand; in one quarter, I helped deliver campaigns like Mayfair, generating $95K, and PGA National Resort, which brought in over $400K.
These successes were driven by strategic, tech-focused approaches that maximized engagement and revenue. My goal is simple: to help your brand evolve, thrive, and win.
